MixWell
Deliverable:
An intuitive mobile application with a visually appealing design.
My Role:
Market Research, User Research, UX/UI
Description:
MixWell is a mobile fitness app that provides users with personalized workout recommendations based on their body metrics and fitness goals. It was developed with a focus on usability, personalization, and user engagement.
Why a fitness app?
Health and Fitness is the 11th most popular category on the App Store
Fitness apps were downloaded over 850 million times in 2023
User engagement is predicted to grow by 35% in the next two years
Design Decisions
Color Theory
62% - 90% of our snap judgments about products are based on color alone
Chose colors that are scientifically proven to evoke trust, calm, and optimism.
Visual Simplicity
Balanced, intuitive interface to reduce friction and improve usability.
